KRAFTON says it is preparing its "largest-ever" content lineup for the 10th anniversary of PUBG in 2027, with major content planned for March 2027 and big collaborations almost every month.
What KRAFTON said (Q3 2026 earnings call, 10 November)
- 2027 marks 10 years since PUBG launched, and KRAFTON is preparing its largest-ever lineup of content for it.
- Major content is planned for March 2027, the anniversary of the launch.
- Starting next year, major collaborations and seasonal events, large and small, will continue almost every month.
- Content for Q4 2026 and early 2027 is already being prepared with the anniversary in mind.
Other PUBG items from the call
- KRAFTON reports record-high cumulative PUBG revenue through Q3 and says traffic has recovered to a healthy level.
- In Q4 it wants to grow the player base with more cultural content and a low-spec PUBG service for mobile players in emerging markets.
- A Netflix TV series based on PUBG is confirmed to be in production.
- PUBG: DED.NET, the console-focused shooter, got a strong reaction at Gamescom and is still being refined; no release date was given.
What this means for players
For now the live game is on Update 44.1 with the PUBG x IVE collaboration (see our Update 44.1 report), and PGC 2026 runs 1-13 December. The anniversary plans are for 2027, and KRAFTON has not announced specific collaborations yet.
Source: Inven Global.
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